Data-driven social CRM
system to enhance
customer experience

All-in-one digital platform

Omni-channel integrations:

  • Based on WeChat ecosystem for acquisition, engagement, conversion and sharing
  • Consider in-store consumer and sales data. Engage and enhance offline experience.
  • All-rounded social CRM strategy

360° Member Persona

  • Collect member general information, engagement records, purchase preferences and promotion responses
  • Better understand our members by defining their monetary value, influence, activeness and behaviour cycle.

Designed for continuous growth

  • Flexible feature upgrade to encompass business expansion.
  • Optimise user experience based on market feedback.

Improved sales touch-points

Social conversion:

  • Use social communication buzz to generate sales in WeChat-based social commerce platform or pop-up stores.

Online + offline:

  • Drive online members to offline retail outlets
  • Encourage offline customers to participate in online engagement
  • Smoothen the digital and brick-and-mortar brand experiences

Service design capability:

  • Aim to improve service quality and interactions between a brand and the customers
  • Review and design the whole customer journey of all touch-points

Data-driven marketing decisions

  • Data accumulation is the foundation of knowing your customers. Next step is to digest and generate insights. Our machine learning capability helps to process large amount of data and create customer segmentation. Go to Data Processing Algorithm Engine to read more.

Omni-Channels Integration

  • Member registration and source tracking
  • WeChat official account integration
  • Clienteling platform
  • Store monitoring solution

Social Commerce

  • Branded social commerce platform
  • Promotion mechanism
  • Customer service module

Data Analysis

  • Performance dashboard
  • Machine learning data processing

Marketing & Operations Support

  • Automated marketing tool
  • S-CRM campaign integration
  • S-CRM strategy and operations
  • Social commerce strategy and operations

Case Study:
SpaceNK
Omni-channel S CRM with
campaign integration ability

All member data in one database

  • Consolidate member and sales data from boutiques, official e-commerce site and campaign pop-up stores.
  • WeChat engagement data and online campaign participations are taken into account to complete member personas.

Modular campaign mechanisms

  • Modular backend mechanisms such as sampling, pop-up stores, member-get-member to support flexible campaign creative design

Customised dashboards:

  • Standard dashboard to show member statistics and campaign engagements
  • Extensive data visualisation is developed according to SpaceNK’s business requirements to show data such as new member percentage, sales conversion during campaigns, sales conversion by boutique.
Logo
4F, Building 26, No.196 Ou Yang Rood,
Hongkou District, Shanghai
Partners：6e Group